淡江大學機構典藏:Item 987654321/86812
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    题名: Taiwanese Cruise Tourist Behavior during Different Phases of Experience
    其它题名: 台灣郵輪遊客在不同旅遊階段之遊憩行為
    作者: Juan, Pin-Ju;Chen, Hui-Mei
    贡献者: 淡江大學國際觀光管理學系
    关键词: cruise experience phases;motivation;decision making;cruise passenger behavior
    日期: 2012-10
    上传时间: 2013-04-12 11:28:11 (UTC+8)
    出版者: West Sussex: John Wiley & Sons Ltd.
    摘要: This study examined the influences on the decisions and experiences of Taiwanese cruise tourists during different phases of leisure experience. The study results demonstrated that trip price and duration were the two main influences on tourist decisions during the anticipation phase of planning their trip. During the on-site experience phase, the determinants of tourist reasons for using different services during their cruise varied. Notably, price only slightly influenced total tourist satisfaction and re-purchase intention during the recollection phase, whereas service quality exerted a major influence.
    關聯: International Journal of Tourism Research 14(5), pp.485–494
    DOI: 10.1002/jtr.882
    显示于类别:[旅遊與旅館管理學系] 期刊論文

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