Taiwanese Cruise Tourist Behavior during Different Phases of Experience

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Title:	Taiwanese Cruise Tourist Behavior during Different Phases of Experience
Other Titles:	台灣郵輪遊客在不同旅遊階段之遊憩行為
Authors:	Juan, Pin-Ju;Chen, Hui-Mei
Contributors:	淡江大學國際觀光管理學系
Keywords:	cruise experience phases;motivation;decision making;cruise passenger behavior
Date:	2012-10
Issue Date:	2013-04-12 11:28:11 (UTC+8)
Publisher:	West Sussex: John Wiley & Sons Ltd.
Abstract:	This study examined the influences on the decisions and experiences of Taiwanese cruise tourists during different phases of leisure experience. The study results demonstrated that trip price and duration were the two main influences on tourist decisions during the anticipation phase of planning their trip. During the on-site experience phase, the determinants of tourist reasons for using different services during their cruise varied. Notably, price only slightly influenced total tourist satisfaction and re-purchase intention during the recollection phase, whereas service quality exerted a major influence.
Relation:	International Journal of Tourism Research 14(5), pp.485–494
DOI:	10.1002/jtr.882
Appears in Collections:	[Department of Tourism and Hospitality Management] Journal Article

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