English  |  正體中文  |  简体中文  |  Items with full text/Total items : 58289/91817 (63%)
Visitors : 13805108      Online Users : 42
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/85172

    Title: 銀行業虛偽不實廣告之研究
    Other Titles: The Study on False Advertising of Bank Industry in Taiwan
    Authors: 林宗鈞;莊春發
    Contributors: 淡江大學產業經濟學系
    Keywords: 虛偽不實廣告;市場競爭程度;白手套化;false advertising;market concentration ratio;extemalization
    Date: 2008
    Issue Date: 2013-04-08 15:25:44 (UTC+8)
    Publisher: 臺北市:行政院公平交易委員會
    Abstract: 銀行業的經營,基本上以「信用」為最重要的基礎。但本文研究銀行業的不實廣告案件之後,卻發覺國內11 家銀行,被公平交易委員會以在業務上從事虛偽不實廣告的行為而受罰。中間包含兩家外商銀行,以及八家國內新銀行與一家舊有的銀行。
    主要解釋。亦即銀行結構由過去中度集中度降低為低度集中度,改變了市場結構,以及新銀行業者為求生存等理由,可能是促成銀行業不實廣告發生的重要原因。Creditability is the fundamental basis for banking. After investigating the cases of false advertisements, the study reveals that 11 banks were fined by FTC (Fair Trade Commission, executive Yuan, RO.C.) due to false advertisement cases. Among the 11 banks, two are foreign banks, and nine of them are domestic banks which include eight newly established banks (1991&1992) and one old bank.
    Furthermore, several variables are adopted to explain the number of cases fined by FTC. They are HHI index (measuring the market concentration ratio) , semi-annual loans of banks, attitudes of FTC towards false advertisement, number of banks, and total branch number of the banks. The reasons to account for the frequency of false advertisement we found in this study are the market competition and the number of banks, that is, the structure of banking system in Taiwan shifting from medium concentration to low concentration and the survival reaction for the newly established banks are the two important factors influencing the number of false advertisement cases.
    Relation: 第15屆競爭政策與公平交易法學術研討會論文集,頁65-99
    Appears in Collections:[Graduate Institute & Department of Industrial Economics] Proceeding

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback