Interrelationships between Consumer Decision Marking and Consumer Confidence for Domestic Fruit Group-buying in Taiwan

淡江大學機構典藏 > 商管學院 > 國際企業學系暨研究所 > 期刊論文 > Item 987654321/84856

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題名:	Interrelationships between Consumer Decision Marking and Consumer Confidence for Domestic Fruit Group-buying in Taiwan
作者:	林炯垚
貢獻者:	淡江大學全球政治經濟學系
日期:	2011-01-13
上傳時間:	2013-03-25 15:57:49 (UTC+8)
摘要:	During recent years, through the art of network socialization, transportation and sale circuits have been effectively kept on par with vigorous industrial development. This has triggered the association to indulge in what is commonly known as “Group-buying.” The purchase that the association indulges in is largely based upon consumer statistics and the gathering of relatives and friends, effectively increasing the quantity of purchase. The marketing strategy here calls for a mutual benefit, as a negotiation of price is established to the seller, reaching an agreement wherein both parties have reduced transaction costs. This paper focuses on consumer group-buying of domestic fruit. A research project was established, and a Taiwan-wide survey conducted in four different geographical districts. The survey emphasized consumerassociation purchase. It was found that decision making is based greatly upon “convenience”, “inexpensive US prices,” “trust in quality standards,” and finally, “consumption habits.” Other important factors of the purchase decision included the seller’s “reliability” and “kindness and compassion.” This extensive research thoroughly analyzes the reasons behind the decision making of a consumer upon purchasing the emerging circuit’s expense patterns and the demands made regarding the group. It also provides the group with reasons for the purchase of businesses that develop entrustment upon marketing strategies, especially towards the emerging circuit.
關聯:	Thailand Econometrics Society 3(3), pp.169-178
顯示於類別:	[國際企業學系暨研究所] 期刊論文

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