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    題名: Interrelationships between Consumer Decision Marking and Consumer Confidence for Domestic Fruit Group-buying in Taiwan
    作者: 林炯垚
    貢獻者: 淡江大學全球政治經濟學系
    日期: 2011-01-13
    上傳時間: 2013-03-25 15:57:49 (UTC+8)
    摘要: During recent years, through the art of network socialization,
    transportation and sale circuits have been effectively kept on par with
    vigorous industrial development. This has triggered the association to
    indulge in what is commonly known as “Group-buying.” The purchase
    that the association indulges in is largely based upon consumer statistics
    and the gathering of relatives and friends, effectively increasing the
    quantity of purchase. The marketing strategy here calls for a mutual
    benefit, as a negotiation of price is established to the seller, reaching an
    agreement wherein both parties have reduced transaction costs. This
    paper focuses on consumer group-buying of domestic fruit. A research
    project was established, and a Taiwan-wide survey conducted in four
    different geographical districts. The survey emphasized consumerassociation
    purchase. It was found that decision making is based greatly
    upon “convenience”, “inexpensive US prices,” “trust in quality
    standards,” and finally, “consumption habits.” Other important factors of
    the purchase decision included the seller’s “reliability” and “kindness
    and compassion.” This extensive research thoroughly analyzes the
    reasons behind the decision making of a consumer upon purchasing the
    emerging circuit’s expense patterns and the demands made regarding the
    group. It also provides the group with reasons for the purchase of
    businesses that develop entrustment upon marketing strategies,
    especially towards the emerging circuit.
    關聯: Thailand Econometrics Society 3(3), pp.169-178
    顯示於類別:[國際企業學系暨研究所] 期刊論文





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