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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/84695

    Title: 電子商務與網路行銷:創新商業模式的成功案例
    Other Titles: Electronic Commerce & Internet Marketing
    Authors: 張瑋倫
    Contributors: 淡江大學企業管理學系
    Date: 2012
    Issue Date: 2013-04-11
    Publisher: 臺北市:旗標出版股份有限公司
    Abstract: 本書提供12個當下國內外成功的電子商務與網路行銷案例,深入分析網路品牌、網路消費行為、社群網路行銷、行動商務、網路智財權等議題,透過Case Study個案教學方式,掌握電子商務環境的最新動態,增加學生的實務經驗,並培養獨立思考的能力。
    Relation: 初版
    Appears in Collections:[企業管理學系暨研究所] 專書

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