English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49238/83761 (59%)
Visitors : 7138725      Online Users : 86
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/84695


    Title: 電子商務與網路行銷:創新商業模式的成功案例
    Other Titles: Electronic Commerce & Internet Marketing
    Authors: 張瑋倫
    Contributors: 淡江大學企業管理學系
    Date: 2012
    Issue Date: 2013-04-11
    Publisher: 臺北市:旗標出版股份有限公司
    Abstract: 本書提供12個當下國內外成功的電子商務與網路行銷案例,深入分析網路品牌、網路消費行為、社群網路行銷、行動商務、網路智財權等議題,透過Case Study個案教學方式,掌握電子商務環境的最新動態,增加學生的實務經驗,並培養獨立思考的能力。
    Relation: 初版
    Appears in Collections:[企業管理學系暨研究所] 專書

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML167View/Open
    目錄.pdf864KbAdobe PDF23View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback