In this chapter, we want to determine the factors and risks that affect the viable business model for pervasive healthcare systems - with an emphasis on sleep treatment devices. We used a hybrid analysis utilizing, i) Porter’s Five Forces, to determine the competitive advantages of the pervasive healthcare industry and ii) Delta Model, to determine the three strategic options related to customer bonding and adaptive processes which support these options. We have found that with the hybrid analysis pervasive healthcare industry will be highly competitive and strive to meet customer needs making it the next big trend in the medical industry overall. In particular, the ability to customize accordingly to the patients individual conditions is a key differentiator in such an industry. In addition, the major players and value chain of the sleep treatment industry are illustrated.
Introduction to Modern Sleep Technology 64, pp.269-288