English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 60696/93562 (65%)
造訪人次 : 1045023      線上人數 : 22
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/81895

    題名: Formulating Service Business Strategies with Integrative Services Model from Customer and Provider Perspectives
    作者: Liu, Chun-Hsien;Wang, Chu-Ching
    貢獻者: 淡江大學企業管理學系
    關鍵詞: Eighty twenty rule;Studies;Resource management;Service industries;Consumer attitudes
    日期: 2010-09
    上傳時間: 2013-03-12 12:07:39 (UTC+8)
    出版者: Bradford‎: Emerald Group Publishing
    摘要: The purpose of this paper is to construct an integrative service model from customer and provider perspectives so that it can be utilized to formulate service business strategies. The concepts of the resource-based view (RBV), customer co-creation and service modules obtained from a literature review are combined to construct a mathematical model. Based on the model, business strategies are formulated by utilizing existing marketing and service frameworks. Innovative services can be generated from the model after combining different core services. To gain competitive advantage in a changing environment, a feedback mechanism should be used to provide dynamism. An empirical test of the model could be undertaken as a future study to test the validity of the model. Adding more attributes to give the model finer resolution will increase the complexity of the model. Extending the application of the model to firms' internal departments will mean that the relationships between departments have to be reinvestigated. Obtaining the salient attributes with the heuristics of the 80-20 rule and the large number principle means optimization of resource utilization under the condition of customer satisfaction. The model, developed by combining the concepts of RBV, customer co-creation and service modules, is an innovative tool for the formulation of service business strategies.
    關聯: European Journal of Marketing 44(9/10), pp.1500-1527
    DOI: 10.1108/03090561011062943
    顯示於類別:[企業管理學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數
    0309-0556_44(9-10)p1500-1527.pdf397KbAdobe PDF150檢視/開啟
    Formulating Service Business Strategies with Integrative Services Model from Customer and Provider Perspectives.pdf397KbAdobe PDF1檢視/開啟



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋