English  |  正體中文  |  简体中文  |  Items with full text/Total items : 62805/95882 (66%)
Visitors : 3884735      Online Users : 210
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/81772

    Title: 建構整合型服務模式以訂定服務業之行銷策略
    Other Titles: Constructing the Integrative Service Model to Formulate the Service Marketing Strategies
    Authors: 劉鈞憲;王居卿
    Contributors: 淡江大學企業管理學系
    Keywords: 服務分類;整合型服務模式;行銷策略;動態機制;資源基礎說;作業流程;Service Classification;Integrative service model;Marketing strategy;Dynamic mechanism;Resource-based view;Operation process
    Date: 2009-07-01
    Issue Date: 2013-03-12 11:58:10 (UTC+8)
    Publisher: 臺北市:光華管理策進基金會
    Abstract: 本研究利用Greig (2003)之分類三項要件(即內容、流程與環境)與5W(What, Why, How, Where, When),結合前人所發展之3P+C服務分類模式(Provider, Process, Place, Customer)之四個服務分類 構面(service classifying dimensions)及12屬性作爲發展基礎,建構出以作業構面爲基本分析單位、且同時考慮顧客及業者觀點之整合型服務模式(integrative service model),並據之以訂定行銷策略。然此種訂定行銷策略之過程究竟爲一種靜態之模態(Static Mode),爲使所訂定之行銷策略能隨外在環境之變遷而調整,本研究再加上第四要件時間,利用3P+C 模式之回饋構面產生動態機制(dynamism),賦於該模式動態之生命,使所訂定之行銷策略一直能產生高顧客滿意度,同時亦兼顧業者之資源與能力。
    Relation: 管理評論=Management Review 28(3),頁 43-65
    DOI: 10.6656/MR.2009.28.3.CHI.43
    Appears in Collections:[Graduate Institute & Department of Business Administration] Journal Article

    Files in This Item:

    File Description SizeFormat
    建構整合型服務模式以訂定服務業之行銷策略.pdf1295KbAdobe PDF1View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback