淡江大學機構典藏:Item 987654321/80554
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 63930/96594 (66%)
Visitors : 3955052      Online Users : 119
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/80554


    Title: Towards green trust: the influences of green perceived quality, green perceived risk, and green satisfaction
    Authors: Chen, Yu-Shan;Chang, Ching-Hsun
    Contributors: 淡江大學企業管理學系
    Keywords: Green trust;Green satisfaction;Green perceived quality;Green perceived risk;Green marketing;Trust;Perception
    Date: 2013-02-01
    Issue Date: 2013-02-13 16:05:37 (UTC+8)
    Publisher: England: Emerald Group Publishing
    Abstract: Purpose – This study aims to combine the literature on green marketing and relationship marketing into a new managerial framework of green trust. In addition, this study seeks to elaborate the relationships among green perceived quality, green perceived risk, green satisfaction, and green trust.
    Design/methodology/approach – The research object of this paper focuses on Taiwan's consumers who have the purchase experience of information and electronics products. This study undertakes an empirical study by means of the questionnaire survey method. The questionnaires were randomly mailed to consumers who had the purchase experience of information and electronics products. Structural equation modeling (SEM) is applied to test the research framework.
    Findings – The empirical results indicate that green perceived quality would positively affect green satisfaction and green trust, whereas green perceived risk would negatively influence both of them. In addition, this study points out that the relationships between green trust and its two antecedents – green perceived quality and green perceived risk – are partially mediated by green satisfaction. Hence, investing resources in the increase of green perceived quality and the decrease of green perceived risk is useful to enhance green satisfaction and green trust.
    Originality/value – Although previous research has explored the relevant issues about trust, none highlights trust about green or environmental issues from the perspectives of perceived quality and perceived risk. This study proposes a research framework, which can help companies enhance their green trust via its three determinants: green perceived quality, green perceived risk, and green satisfaction.
    Relation: Management Decision 51(1), pp.63-82
    DOI: 10.1108/00251741311291319
    Appears in Collections:[Graduate Institute & Department of Business Administration] Journal Article

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML303View/Open
    index.html0KbHTML212View/Open
    Towards green trustthe influences of green perceived quality, green perceived risk, and green satisfaction.pdf174KbAdobe PDF3View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback