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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/80497


    Title: A Multicriteria Analysis on the Strategies to Open Taiwan's Mobile Virtual Network Operators Services
    Authors: Fu, Guey Lan;Yang, Chyan;Tzeng, Gwo Hshiung
    Contributors: 淡江大學企業管理學系
    Keywords: Analytic Hierarchy Process (AHP);Mobile Network Operator (MNO);Mobile Virtual Network Operators (MVNOs);Multiple Criteria Decision Making (MCDM);telecommunications
    Date: 2007-03
    Issue Date: 2013-01-25 17:36:58 (UTC+8)
    Publisher: Singapore: World Scientific Publishing Co. Pte. Ltd.
    Abstract: This study investigates the trends followed by MVNOs (Mobile Virtual Network Operators) in the last three years and analyzes the strategies that can contribute to the success of Taiwan's telecommunications industry and marketing. We apply the method and concept of PATTERN (Planning Assistance Through Technical Evaluation of Relevance Number) to establish relevant systems for searching out the key successful factors of strategies to attract MVNOs. We also use the fuzzy Multi-Criteria Decision Making (MCDM) method for analyzing the different preference of a decision group in the criteria weights and for ranking the alternatives in a fuzzy environment in order to provide a strategy scheme. These results provide a reference to assist telecommunications operators, 3G license owners, potential MVNOs, and equipment manufacturers when working out business plans.
    Relation: International Journal of Information Technology & Decision Making 6(1), pp.85-112
    DOI: 10.1142/S0219622007002320
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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