淡江大學機構典藏:Item 987654321/80496
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    题名: Creating a Win-Win in the Telecommunications Industry: The Relationship between MVNOs and MNOs in Taiwan
    作者: Yang, Chyan;Fu, Guey Lan;Tzeng, Gwo Hshiung
    贡献者: 淡江大學企業管理學系
    关键词: mobile virtual network operators (MVNOs);mobile network operators (MNOs);multicriteria decision making (MCDM) method;analytic hierarchy process (AHP);telecommunications;opérateurs de réseau virtuel mobile (MVNO);opérateur de réseau mobile (MNO);prise de décision multicritère (MCDM);processus de la hiérarchie analytique (AHP);télécommunications
    日期: 2005-12
    上传时间: 2013-01-25 17:14:40 (UTC+8)
    出版者: Chichester: John Wiley & Sons Ltd.
    摘要: This paper assesses the key factors in leading to a win-win for both Mobile Virtual Network Operators (MVNOs) and Mobile Network Operators (MNOs) in Taiwan by analyzing the latest trends in MVNOs’ development. The method of PATTERN is applied to establish a relevant system for researching the factors. We utilize the Multi-Criteria Decision Making (MCDM) method of fuzzy AHP (Analytic Hierarchy Process) to evaluate these factors and the importance of the related issues. The conclusion is that if MVNOs and MNOs hope to create a win-win situation, then the following five factors, listed in order of importance, must be considered: Supervision Mechanism, Facilities Dependency, Product Orientation, Complementary Business Models and Capital Connections.
    關聯: Canadian Journal of Administrative Sciences 22(4), pp.316-328
    DOI: 10.1111/j.1936-4490.2005.tb00377.x
    显示于类别:[企業管理學系暨研究所] 期刊論文

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