淡江大學機構典藏:Item 987654321/80344
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/80344


    Title: 企业策略、市场导向与组织双面性关系之研究
    Authors: 张雍升;邬宜恒
    Contributors: 淡江大學企業管理學系
    Keywords: 组织双面性;市场导向;企业策略;动态能力
    Date: 2012-08-01
    Issue Date: 2013-01-23 09:43:34 (UTC+8)
    Publisher: 北京：中国社会科学院
    Abstract: 本研究试图探讨市场导向与企业策略类型间配适关系，对于组织双面性发展的影响。本研究以国内186 家高科技产业厂商为样本，找出在不同企业策略下，厂商如何运用市场导向
    来影响组织双面性能力的发展，进而提升绩效。研究结果指出，顾客导向与部门间协调有助于组织双面性的发展。双面性能力中，仅能耐应用对组织绩效有显着影响。探勘者与低成本防御者应着重在能耐应用;差异化防御者及分析者则应着重在双面性能力的平衡发展。最后，顾客导向对此四类企业策略而言是最重要的市场导向。
    Relation: 經濟管理=Economic Management 34(Z1)，頁72-75
    Appears in Collections:[Graduate Institute & Department of Business Administration] Journal Article

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