This paper empirically examines the relationship among personality traits, job satisfaction, and preference for reward system using a sample of direct selling employees. A survey is administered to 318 salesmen of direct selling in Taiwan. These findings include 1. If a direct seller’s personality trait is more agreeable, he/she will have higher job satisfaction. 2. If the direct seller’s personality trait tends to be more neurotic then job satisfaction will be lower. 3. If a direct selling company uses social rewards to reward direct sellers, both their intrinsic and extrinsic job satisfaction will increase significantly. 4. If a direct selling company uses material rewards, the extrinsic satisfaction significantly increases only. 5. Direct sellers who are more agreeable tend to prefer social rewards. From a psychological perspective, the understanding of reward system preference assists companies in designing a proper motivation system to meet the actual needs of employees and enhance their job satisfaction. Furthermore, these empirical evidences can facilitate companies’ human resource management strategy.
African Journal of Business Management 5(12), pp.4983-4992