淡江大學機構典藏:Item 987654321/80087
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/80087


    Title: 試論消費決策與幸福：動機－精神力場－行為假說
    Other Titles: A Theory of Consumption and Happiness:the Mental-Force-Field Hypothesis
    Authors: 江莉莉;于席正
    Contributors: 淡江大學經濟學系
    Keywords: 幸福;雙元系統;伊斯特林悖論
    Date: 2012-04
    Issue Date: 2013-01-17 15:48:50 (UTC+8)
    Publisher: 北京：北京大學出版社
    Abstract: 精神與物質并非全然等價,漠視心理機制,侈言幸福。本文不僅內生化傳統經濟學的偏好,引入心理學對人類心智需求的觀點,建構一套同時考慮物質與精神需求的幸福模型(動機—精神力場—行為假說),考量情緒與理智并存以及交互運作的本質。模型中理性的代理人透過消費與心理特征取得,達成目標;而掌管情緒系統的委托人除根據本能性、社會性與潛在的我世界三種動機,訂定目標外,也對代理人的行為結果進行幸福評價。本模型不僅更完整呈現幸福的形成與演進,也揭示多元的心理哲學意涵,并合理解釋若干幸福的疑義。
    Relation: 經濟學季刊=China Economic Quarterly 11(3)，頁969-996
    DOI: 10.13821/j.cnki.ceq.2012.03.006
    Appears in Collections:[Graduate Institute & Department of Economics] Journal Article

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