消費者行為

機構典藏 > College of Business and Management > Department of Management Sciences > Monograph > Item 987654321/79768

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/79768

Title:	消費者行為 Consumer Behavior
Authors:	Hoyer, Wayne D.(著);MacInnis, Deborah J.(著);Pieters, Rik(著);白滌清(編譯)
Contributors:	淡江大學企業管理學系
Keywords:	消費者行為;商品學;市場學
Date:	2008-08-10
Issue Date:	2013-01-11 11:37:53 (UTC+8)
Publisher:	臺北市：普林斯頓國際有限公司
Appears in Collections:	[Department of Management Sciences] Monograph

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