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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/79768


    Title: 消費者行為
    Consumer Behavior
    Authors: Hoyer, Wayne D.(著);MacInnis, Deborah J.(著);Pieters, Rik(著);白滌清(編譯)
    Contributors: 淡江大學企業管理學系
    Keywords: 消費者行為;商品學;市場學
    Date: 2008-08-10
    Issue Date: 2013-01-11 11:37:53 (UTC+8)
    Publisher: 臺北市:普林斯頓國際有限公司
    Appears in Collections:[管理科學學系暨研究所] 專書

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