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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/79763

    Title: 消費者行為
    Authors: Blackwell, Roger D.(著);Miniard, Paul W.(著);Engel, James F.(著);白滌清(譯)
    Contributors: 淡江大學企業管理學系
    Keywords: 消費者行為;商品學;市場學
    Date: 2007-10-01
    Issue Date: 2013-01-10 22:13:32 (UTC+8)
    Publisher: 臺北市:新加坡商湯姆生亞洲私人公司臺灣分公司
    Abstract: 消費者行為》採用詳盡精密的消費者行為模式。隨著時代的演進,本書進入第十版的精煉,並歷經三十多年來不斷融入學智慧與市場實務的考驗,至今仍是消費者行為學科中,教學研究與企業擬訂行銷策略時的極重要參考著作。除了堅實完整的架構外,《消費者行為》最重要的特色便是運用了非常豐富的行銷案例與廣告圖示,輔助說明各章節主題的內涵與應用。本書不僅可協助學術研究者在構建研究架構上的參考,也能幫助高階經營決策者掌握市場、行銷人員擬訂策略,更能協助消費者了解自身與企業行銷活動的影響。
    Relation: 商管系列;初版
    Appears in Collections:[Graduate Institute & Department of Business Administration] Monograph

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