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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/79723

    Title: 顧客滿意度與再次購買關係之研究--以大台北地區量販店為例
    Authors: 白滌清;方三保
    Contributors: 淡江大學企業管理學系
    Date: 2000-06
    Issue Date: 2013-01-11 15:21:18 (UTC+8)
    Publisher: 臺北縣淡水鎮 : 淡江大學企業管理學系
    Abstract: 在現今的企業經營理念中, r 顧客滿意」已是一項不可或缺的重要概念,在行銷的過程中,顧客的滿意程度與其再次購買間,也有著密不可分的關聯性。本研究將針對具有重複購買的量販店進行此一關係的探討,主要內容分別為(1)探討在不同構面下,量販店顧客之滿意程度; (2)探討顧客滿意與期望、知覺績效及驗證三者的關聯; (3)探討各個構面下,顧客滿意與再購意願的關聯; (4) 探討人口統計變數與顧客滿意的關聯。
    Relation: 第一屆提升競爭力與經營管理研討會論文集,頁92-104
    Appears in Collections:[Graduate Institute & Department of Business Administration] Proceeding

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