Assessing the perception of superstitions numbers and its effect on purchasing intentions

淡江大學機構典藏 > 教育學院 > 教育政策與領導研究所 > 專書之單篇 > Item 987654321/79604

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题名:	Assessing the perception of superstitions numbers and its effect on purchasing intentions
作者:	張鈿富;Chang, Dian-fu;Jiang, Yi-Sheng
贡献者:	淡江大學教育政策與領導研究所
关键词:	Fuzzy statistics, non-parametric test, superstitious number, purchasing intention
日期:	2012-12
上传时间:	2012-12-19 12:08:49 (UTC+8)
出版者:	Singapore : World Scientific Publishing
摘要:	Numerous studies have indicated that the use of membership functions and fuzzy interval data are more realistic and suitable for social science research. This chapter designed a fuzzy questionnaire to calculate how much Chinese people care about the superstitious number ‘4’, and estimate their purchasing intentions and the price reduction that would induce them to purchase items featuring the number 4. The results from using fuzzy statistics and soft computing will more accurately reflect the intentions of consumers. In this chapter, the study found that Chinese respondents care about phone numbers containing the number four and fourth floors equally. Additionally, groups categorised according to age, ethnicity, religion, and education differed significantly in their perception of the superstitious number four.
關聯:	Qualitative modeling in marketing and management, PP.379-390
显示于类别:	[教育政策與領導研究所] 專書之單篇

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