淡江大學機構典藏:Item 987654321/79017
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/79017


    Title: Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability
    Authors: Tsao, Hsiu-Yuan
    Contributors: 淡江大學企業管理學系
    Date: 2012-09-01
    Issue Date: 2012-11-19 23:02:04 (UTC+8)
    Publisher: Academy of Marketing Congress
    Relation: 2012 World Marketing Congress Proceeding
    Appears in Collections:[Graduate Institute & Department of Business Administration] Proceeding

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    AMS Structured Abstract (tku-FL118@1340098100).pdf233KbAdobe PDF429View/Open

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