University Park: Pennsylvania State University Press
Collaborative transportation management (CTM) is a relatively new collaboration model that addresses inefficiencies in the transportation process in supply chains. This study empirically examines the impacts of CTM on logistics capability and competitive advantage of carriers within a supply chain, and analyzes the relationships between logistics capability and competitive advantage. Based on factor analysis, key factors of CTM practice, key logistics capabilities, and key competitive advantage factors for carriers are identified. The relationships proposed in the framework are tested using structural equation modeling. Analytical results demonstrate that CTM practice enhances logistics capability and competitive advantage, with logistics capability reinforcing competitive advantage. In other words, CTM can have a direct and positive influence on competitive advantage, and an indirect influence through logistics capability. The results also indicate that carriers establish higher levels of integrated relationship with their customers in a CTM model can lead to improved customer-service capability and enhanced cost-leadership advantage.