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    淡江大學機構典藏 > 體育事務處 > 期刊論文 >  Item 987654321/78672
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78672

    Title: 網球參與者的閱聽動機與傳播行為對職業網球球員認同程度之影響
    Other Titles: The Effect of Tennis Participator's Viewing Motivations and Communication Behavior on Identification Degree for the Professional Tennis Players
    Authors: 黃妙國;蕭今傑;鄧正忠;陳凱智;賴呈茂
    Contributors: 淡江大學體育事務處
    Keywords: 網球參與者;閱聽動機;傳播行為;認同程度;tennis participator;viewing motivations;communication behavior;identification degree
    Date: 2007-06-01
    Issue Date: 2012-10-19 09:45:52 (UTC+8)
    Publisher: 中國文化大學體育學系
    Abstract: 本研究旨在瞭解網球參與者的背景因素對職網球員認同程度之差異情形,進而探討其閱聽動機與傳播行為對職網球員認同程度的關聯及預測,本研究受試對象為宜蘭縣轄內各網球俱樂部會員及在從事網球運動之球友,計發出181份問卷,回收有效問卷160份,並以探索性因素分析、雙因子變異數分析及多元迴歸分析等統計方法進行分析,本研究結果如下:
    Relation: 文化體育學刊 5,頁 111-121
    DOI: 10.6634/JPSS-CCU.200706.05.12
    Appears in Collections:[體育事務處] 期刊論文

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