The relationship between buying situation and customer complaint behaviors of information technology industry in Taiwan

淡江大學機構典藏 > 文學院 > 大眾傳播學系暨研究所 > 會議論文 > Item 987654321/78392

請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/78392

題名:	The relationship between buying situation and customer complaint behaviors of information technology industry in Taiwan
作者:	Lee, Pei-M.;Chiu, Hui-C.;Tsai, Hsien-T.;Huang, Jenn-J.
貢獻者:	淡江大學大眾傳播學系
日期:	2010-07
上傳時間:	2012-09-29 13:33:13 (UTC+8)
出版者:	Phuket: Protland International Center for Management of Engineering and Technology
摘要:	Information technology industry was one of the key components for global economic growth. Especially, the enterprises of information technology industry attended international exhibitions which carried a very large number business transaction in Taiwan. Past researches showed that enterprises could make use of the skill and technology of international exhibition to promote product to their customer was a very important thing for international marketing management. But no empirical study explained the relationship between buying situation and customer complaint behaviors in international exhibitions. This paper aimed to investigate relationship between buying situation and customer complaint behaviors. Two hundred and twenty-three match data were analyzed to test the research hypotheses. The finding showed the positive relationship between buying situation and customer complaint behaviors. Finally, implications of these findings and suggestions for future research will be discussed.
關聯:	Proceedings of PICMET '10: Technology Management for Global Economic Growth (PICMET 2010)
顯示於類別:	[大眾傳播學系暨研究所] 會議論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
9781890843212_p1340-1343.pdf		395Kb	Adobe PDF	282	檢視/開啟

在機構典藏中所有的資料項目都受到原著作權保護.

TAIR相關文章

資料載入中.....