Phuket: Protland International Center for Management of Engineering and Technology
Information technology industry was one of the key components for global economic growth. Especially, the enterprises of information technology industry attended international exhibitions which carried a very large number business transaction in Taiwan. Past researches showed that enterprises could make use of the skill and technology of international exhibition to promote product to their customer was a very important thing for international marketing management. But no empirical study explained the relationship between buying situation and customer complaint behaviors in international exhibitions. This paper aimed to investigate relationship between buying situation and customer complaint behaviors. Two hundred and twenty-three match data were analyzed to test the research hypotheses. The finding showed the positive relationship between buying situation and customer complaint behaviors. Finally, implications of these findings and suggestions for future research will be discussed.
Proceedings of PICMET '10: Technology Management for Global Economic Growth (PICMET 2010)