English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 52048/87179 (60%)
造訪人次 : 8881501      線上人數 : 96
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78392


    題名: The relationship between buying situation and customer complaint behaviors of information technology industry in Taiwan
    作者: Lee, Pei-M.;Chiu, Hui-C.;Tsai, Hsien-T.;Huang, Jenn-J.
    貢獻者: 淡江大學大眾傳播學系
    日期: 2010-07
    上傳時間: 2012-09-29 13:33:13 (UTC+8)
    出版者: Phuket: Protland International Center for Management of Engineering and Technology
    摘要: Information technology industry was one of the key components for global economic growth. Especially, the enterprises of information technology industry attended international exhibitions which carried a very large number business transaction in Taiwan. Past researches showed that enterprises could make use of the skill and technology of international exhibition to promote product to their customer was a very important thing for international marketing management. But no empirical study explained the relationship between buying situation and customer complaint behaviors in international exhibitions. This paper aimed to investigate relationship between buying situation and customer complaint behaviors. Two hundred and twenty-three match data were analyzed to test the research hypotheses. The finding showed the positive relationship between buying situation and customer complaint behaviors. Finally, implications of these findings and suggestions for future research will be discussed.
    關聯: Proceedings of PICMET '10: Technology Management for Global Economic Growth (PICMET 2010)
    顯示於類別:[大眾傳播學系暨研究所] 會議論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    9781890843212_p1340-1343.pdf395KbAdobe PDF198檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋