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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78305


    Title: Exploring the effects of anti-counterfeiting strategies on customer values and loyalty
    Authors: Chiu, Hung-chang;Hsieh, Yi-ching;Chang, Sheng-hsiung;Lee, Wen-ruey
    Contributors: 淡江大學國際企業學系
    Keywords: counterfeiting;customer loyalty;luxury brands;product management;utilitarian value;hedonic value
    Date: 2009-09
    Issue Date: 2012-09-19 16:32:33 (UTC+8)
    Publisher: Routledge
    Relation: Ethics & Behavior 19(5), pp.403-413
    DOI: 10.1080/10508420903035406
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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