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    题名: Evaluation Criteria Of New Product Development Process
    作者: Wang, Kung-jeng;Lee, Yun-huei;Kurniawan, Feiny
    贡献者: 淡江大學企業管理學系
    关键词: New product development;evaluation criteria
    日期: 2012-08
    上传时间: 2012-09-12 12:00:49 (UTC+8)
    出版者: London: World Scientific Publishing
    摘要: New product development (NPD) is one of the most important processes for firms to increase their profit and competitiveness. This study presents the result of a comparison study between Taiwan and Indonesia industry in the employment of evaluation criteria for NPD process. This study is guided by a stage-gate process to derive a structured NPD performance evaluation framework. In this study, we use 20 evaluation criteria that are grouped into five dimensions, market-, financial-, product-, process-, and intuition-based measures. Based on a sample of 148 industrial firms, the findings of the study present guidelines for R&D managers as measuring product development and employing appropriate evaluation dimensions for effectiveness and efficiency in NPD related decision making.
    關聯: International Journal of Innovation Management 16(4), pp.1250021 (27 pages)
    DOI: 10.1142/S1363919612003824
    显示于类别:[企業管理學系暨研究所] 期刊論文

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