Integrated assessment of competitive-strategy selection with an analytical network process

doi:10.3846/16111699.2011.620171

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/78148

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/78148

题名:	Integrated assessment of competitive-strategy selection with an analytical network process
作者:	Lee, Yun-huei;Lee, Yun-huan
贡献者:	淡江大學企業管理學系
关键词:	competitive-strategy selection;strategy formulation;analytic network process(ANP);integrated assessment;multinational biotech pharmaceutical enterprises
日期:	2012-10-01
上传时间:	2012-09-06 14:49:06 (UTC+8)
出版者:	Vilnius Gediminas Technical University: Taylor & Francis
摘要:	The present study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive-strategy selection. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is differentiation strategy. The weighted calculations reveal important criteria: an external environment analysis reveals that the three most important criteria affecting FDI competitive strategy are population size, per capita income, and healthcare and medical insurance systems; a core competency analysis reveals that the three most important criteria affecting competitive-strategy selection of FDI to China are capability in collaborating with local partners, possession of high-quality research personnel with R&D capability, and possession of a strong brand.
關聯:	Journal of Business Economics and Management 13(5), pp.801-831
DOI:	10.3846/16111699.2011.620171
显示于类别:	[企業管理學系暨研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	281	检视/开启

在機構典藏中所有的数据项都受到原著作权保护.

TAIR相关文章

数据加载中.....