淡江大學機構典藏:Item 987654321/78148
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 60861/93638 (65%)
造访人次 : 1112280      在线人数 : 35
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/78148


    题名: Integrated assessment of competitive-strategy selection with an analytical network process
    作者: Lee, Yun-huei;Lee, Yun-huan
    贡献者: 淡江大學企業管理學系
    关键词: competitive-strategy selection;strategy formulation;analytic network process(ANP);integrated assessment;multinational biotech pharmaceutical enterprises
    日期: 2012-10-01
    上传时间: 2012-09-06 14:49:06 (UTC+8)
    出版者: Vilnius Gediminas Technical University: Taylor & Francis
    摘要: The present study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive-strategy selection. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is differentiation strategy. The weighted calculations reveal important criteria: an external environment analysis reveals that the three most important criteria affecting FDI competitive strategy are population size, per capita income, and healthcare and medical insurance systems; a core competency analysis reveals that the three most important criteria affecting competitive-strategy selection of FDI to China are capability in collaborating with local partners, possession of high-quality research personnel with R&D capability, and possession of a strong brand.
    關聯: Journal of Business Economics and Management 13(5), pp.801-831
    DOI: 10.3846/16111699.2011.620171
    显示于类别:[企業管理學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML265检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈