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    題名: Fuzzy evaluating management performance and marketing strategy in community colleges
    作者: Lee, Yu-lan;Chang, Dian-fu;Wu, Berlin
    貢獻者: 淡江大學教育政策與領導研究所
    關鍵詞: Performance management;Marketing strategy;Community colleges;Performance indicators
    日期: 2012-10
    上傳時間: 2012-08-11 11:54:32 (UTC+8)
    出版者: Kumamoto: ICIC International
    摘要: Recently, worry about the worsening quality of community colleges has become public concerns in Taiwan. Within a high competitive marketing, the managers in community colleges have been expected for better performance in their teaching quality to attract potential students. This study aims to apply fuzzy measurement and propose an effective solution to improve the performance of community colleges. We design a fuzzy model to retrieve management features in community colleges and redefine their performance indicators. The result reveals the important factors for better performance, which are measured by fuzzy, are enrollment, attendance, and satisfaction. Community colleges can select better marketing strategies to evaluate their curriculum design through students' needs using fuzzy measurement.
    關聯: International Journal of Innovative Computing, Information & Control (IJICIC) 8(10B), pp.7405-7413
    顯示於類別:[教育政策與領導研究所] 期刊論文


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