Impact of intangibility on perceived risk associated with online games

機構典藏 > College of Business and Management > Department of Management Sciences > Journal Article > Item 987654321/77678

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/77678

Title:	Impact of intangibility on perceived risk associated with online games
Authors:	Chen, Lily Shui-lien;Lee, Yung-hsin;Wang, Shih-tse
Contributors:	淡江大學管理科學學系
Keywords:	online gaming;online game;intangibility;perceived risk
Date:	2012-10
Issue Date:	2012-07-02 14:58:53 (UTC+8)
Publisher:	Abingdon: Taylor & Francis Ltd.
Abstract:	Online computer gaming is growing at a rapid pace. However, this phenomenon is stigmatised by many negative connotations. This study investigated the influence of intangibility on perceived risks (social, time, financial, physical, performance and psychology) among online gamers. The self-completed market survey questionnaire employs the Intangibility and Perceived Risk scales. Data were gathered in Taipei city, the biggest metropolitan areain Taiwan. Both public (1018) and online (400) voluntary interviews were conducted. The collected data were analysed with a structural equation model. There is a significant positive relationship between intangibility and alldimensions of perceived risk. The findings have managerial implications and future research is suggested.
Relation:	Behaviour & Information Technology 31(10), pp.1021-1032
DOI:	10.1080/0144929X.2011.624640
Appears in Collections:	[Department of Management Sciences] Journal Article

Files in This Item:

File	Description	Size	Format
Impact of intangibility on perceived risk associated with online games.pdf		422Kb	Adobe PDF	41	View/Open
index.html		0Kb	HTML	34	View/Open