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    Title: Impact of intangibility on perceived risk associated with online games
    Authors: Chen, Lily Shui-lien;Lee, Yung-hsin;Wang, Shih-tse
    Contributors: 淡江大學管理科學學系
    Keywords: online gaming;online game;intangibility;perceived risk
    Date: 2012-10
    Issue Date: 2012-07-02 14:58:53 (UTC+8)
    Publisher: Abingdon: Taylor & Francis Ltd.
    Abstract: Online computer gaming is growing at a rapid pace. However, this phenomenon is stigmatised by many negative connotations. This study investigated the influence of intangibility on perceived risks (social, time, financial, physical, performance and psychology) among online gamers. The self-completed market survey questionnaire employs the Intangibility and Perceived Risk scales. Data were gathered in Taipei city, the biggest metropolitan areain Taiwan. Both public (1018) and online (400) voluntary interviews were conducted. The collected data were analysed with a structural equation model. There is a significant positive relationship between intangibility and alldimensions of perceived risk. The findings have managerial implications and future research is suggested.
    Relation: Behaviour & Information Technology 31(10), pp.1021-1032
    DOI: 10.1080/0144929X.2011.624640
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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