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    題名: The influence of perceived justice of service recovery on affective and cognitive trust
    作者: Wang, Edward Shih-tse;Chen, Lily Shui-lien
    貢獻者: 淡江大學管理科學學系
    關鍵詞: service recovery;perceived justice;affective trust;cognitive trust;WOM;word of mouth;services;standards;service failure;marketing;interactional justice;distributive justice.
    日期: 2011-12
    上傳時間: 2012-07-02 14:54:16 (UTC+8)
    出版者: Olney: Inderscience Enterprises
    摘要: This study extends the justice-trust-word-of-mouth (WOM) model to identify which forms of perceived justice of service recovery have a greater impact on the consumers' affective/cognitive trust and to identify which trust more significantly influences WOM behaviour. Data was collected through a self-reported questionnaire administered to 326 undergraduate students who had experienced service failure and service recovery within the previous three months. The results reveal that while interactional justice dominates influences on affective trust, distributive justice has more significant influence on cognitive trust. Consequently, affective trust is one of the more crucial determinants of WOM behaviour. The finding assists service marketers in creating effective service and standards in the process of service recovery.
    關聯: International Journal of Services and Standards 7(3-4), pp.278-290
    DOI: 10.1504/IJSS.2011.045053
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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