Constructing Virtual Channel Power Model

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/77571

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题名:	Constructing Virtual Channel Power Model
作者:	Chen, Tsang-chiang;Hsu, Chang-hsien;Chen, Chi-yuan;Lii, Peirchyi
贡献者:	淡江大學管理科學學系
关键词:	Virtual channel;channel power;structural equation model;e-commerce;e-supply chain
日期:	2010-09-18
上传时间:	2012-06-25 07:57:09 (UTC+8)
出版者:	Academic Journals
摘要:	Electronic commerce (E-commerce) is providing an alternative channel model for selling products. With the development of the E-commerce, enterprises have to face a new business model, and supply chain management (SCM) is the optimal solution to implement and integrate E-commerce and competitive advantage of outsourcing. In this day, who owns the channel can lead the entire market. Among the upstream and downstream there generally exists unequal channel power. We explored Taiwan’s virtual channel clothing industry of the causal relationship of satisfaction of the channel members with channel power source and power. In order to explore their causal relationship, SEM oriented structural model path analysis is adopted. Therefore the channel distributors and the retailers can take and maintain mutually beneficial cooperative model, by such a power model so that the both sides are able to reap greater benefits.
關聯:	African Journal of Business Management 4(12) pp.2430-2437
显示于类别:	[管理科學學系暨研究所] 期刊論文

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