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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/77549

    Title: 德國汽車產業投資中國之研究 : 以福斯集團為例
    Other Titles: The case of German automotive investment in China : using Volkswagen consortium as an example
    Authors: 張軒鉅;Chang, Syuan-Jyu
    Contributors: 淡江大學歐洲研究所碩士班
    Keywords: 福斯汽車;經濟全球化;產業集聚;合資;Volkswagen;Joint Venture;economic globalisation;Industrial Cluster
    Date: 2012
    Issue Date: 2012-06-21 06:57:26 (UTC+8)
    Abstract: 福斯汽車集團因經濟全球化致使集團從德國國營企業轉型成為跨國企業,從德國本土品牌邁向國際汽車品牌。德國做為歐洲經濟龍頭,德國汽車產業為德國的主要出口主力,也是德國國民經濟的主要來源之一和核心支柱產業;但福斯集團在經濟的全球化衝擊下,遭遇日本汽車工業的崛起,德國福斯藉由企業組織內部重建和投資中國及其他開發中國家作為應變。
    Because of economic globalization, the Volkswagen Consortium (VGC) wascompelled to transform itself from a public enterprise and a local brand into a transnational corporation in the automobile industry. As a leading European economy, Germany has been relying on its automobile industry as its main export product and it has been one of the Germany’s core industries. In a mist of economic globalization and the rise of the Japanese automobile industry, the VGC has adapted to change by intra-organization rebuild and investment in China and other emerging countries.
    When Japanese automobile industry is on the rise, China attempts to offer more incentive for investment by the international automobile companies through China’s Reform and Opening up Policy and this is the very moment that Chinese automobile industry is going through a periodical change. Owing to the fact that China employed the “Yinjinlai Zhanlue” or “Open Strategy” to attract more foreign investment after its reform and opening up policy, this has shaped the form of the economic cluster that we see today and of the relationship between Chinese and foreign automobile makers. We then consider the challenge the Chinese automobile industry is going to face after its entry into the World Trade Organization. Finally, we will turn our attention to the impact the foreign car makers have brought to Chinese automobile value chain and to the latest development of the Chinese automobile industry.
    The VGC set up a joint venture automobile Ltd., with Shanghai Automotive Group in 1984 and Changchun First Automotive Group in 1991 respectively. The world-renowned brand has started to run its business locally in China. Through its investment in China automobile industry, the VGC manages to gain its enterprise value and business performance management.
    Appears in Collections:[Graduate Institute of European Studies] Thesis

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