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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/77440

    Title: 環境線索與訊息 : 觀光客對於淡水老街的意象詮釋
    Other Titles: Environmental cues and messages : a study of tourist's interpretation of images from Tansui old street
    Authors: 王志揚;Wang, Chih-Yang
    Contributors: 淡江大學建築學系碩士班
    劉綺文;Liu, Chi-wen
    Keywords: 環境意象;environmental image;環境線索;環境意義;環境感知;environmental cues;environmental meaning
    Date: 2012
    Issue Date: 2012-06-21 06:43:25 (UTC+8)
    Abstract: 社會中存在著許多環境相似度高的店家,人處於內容相似度極高的環境中是如何決定其所要選擇的店家與透過什麼做下決定,解讀環境過程中是根據什麼因素,其背後的意義是代表什麼。當人接觸到一個場景,隨即會在腦中產生一個圖像,會在言語傳達時立刻連結那畫面、即環境意象。研究動機以人在性質相似度高的環境中,如何決定環境、根據什麼線索與訊息解讀環境與做出選擇。



    In the society, there are many highly similar stores. In the extremely similar environments, how do people select the stores and make the decisions? What are the factors in the interpretation of environment? What is the significance? When people encounter a scene, they will have the image in mind and connect with the scene immediately in the communication. It is called environmental image. This study is to find how people select the environment among the extremely similar environments, and what the cues and information are to interpret the environments and make the decision.

    The subject is Tansui Old Street, which has rich and diverse environmental factors. On the street, there are many highly similar stores. By interview, this study tries to find how the tourists interpret Tansui Old Street, what the cues and information are, and what the significance is. According to the tourists’ cognition, the researcher intends to recognize the real Tansui Old Street, and attempts to find the difference between Tansui Old Street suggested by the tourists and the significance of the Tansui Old Street. How are environmental cues on the old street communicated? What is the information for the selection and interpretation? What are the factors of interpretation?

    After analyzing the record of the tourists’ environmental interpretation in the interview, this study finds that with different questions, the tourists usually interpret the environment by seven environmental cues. The analysis and generalization demonstrate that the subjects’ meanings include positive and negative feelings, as well as different degrees of perceived environmental stimulus. The distribution of feelings shows the tourists’ perception on Tansui Old Street.

    With rapid tourism development and combination between foreign and local culture,
    Tansui Old Street presents a new look. Tourism and foreign culture break through the tourists’ environmental cognition, demonstrating the tourists’ expectation toward Tansui Old Street and leading to a new image of Tansui Old Street.
    Appears in Collections:[Graduate Institute & Department of Architecture] Thesis

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