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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77423

    題名: 社交網站使用者之心流經驗對網站涉入程度之影響 : 以人格特質為干擾變數
    其他題名: Personality as a moderating variable between flow experience and involvement degree in social website users
    作者: 張恩禎;Chang, En-Chen
    貢獻者: 淡江大學資訊傳播學系碩士班
    陳意文;Chen, Yi-Wen
    關鍵詞: 人格特質;心流經驗;心理學;社交網站;涉入程度;Personality;Flow Experience;Psychology;Social Website;Involvement
    日期: 2012
    上傳時間: 2012-06-21 06:42:31 (UTC+8)
    摘要: 目前社交網站的成長幅度不僅相當驚人,國內外各研究機構也都發現在社交網站平台上,使用人數、時數等方面都有大幅增長的趨勢,同時,社交網站也加強了使用者的人際關係,並從其互動中產生愉悅。



    Nowadays, the growth rate of social websites is not only impressive, but also turns up increasingly in the researches of the domestic and foreign research institutions. Both found that the use population, the frequent uses and others are rose substantially in social website. At the same time, social website strengthened the relationships of users and a gain of the contentment and happiness in the interactions.

    This pleasure is one of the factors to produce the flow experiences. Thus, the significance and predictive of flow experiences are motivation of this research. In addition, there is a deficiency of relevant researches in the researches of the relationships between the flow experiences of users and personality. Therefore, the main purpose of this study is to find out the relationships of the flow experiences between the users when using the social website and other effects of respective personality.

    Results show that, there are connections between the eight features of flow experiences and levels of involvement. In addition, the best explanations are the arousal, interactive, transformation of time, and the skills between each factor. The results of the validation of personality showed that only interference is the openness characteristic. Unexpectedly, found the other characteristics of personality regarding to the eight features of the flow experiences.

    By this study, confirmed that the characteristics of flow experiences do affect the involvement of users. While, the personality do influent the flow of the experiences and level of involvement bring the different effects. Moreover, base on these discoveries, users are recommended to update new programs and the interactive and respondent functions to attract more users and to promote the levels of usage.
    顯示於類別:[資訊傳播學系暨研究所] 學位論文


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