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    題名: 社交網站使用者之心流經驗對網站涉入程度之影響 : 以人格特質為干擾變數
    其他題名: Personality as a moderating variable between flow experience and involvement degree in social website users
    作者: 張恩禎;Chang, En-Chen
    貢獻者: 淡江大學資訊傳播學系碩士班
    陳意文;Chen, Yi-Wen
    關鍵詞: 人格特質;心流經驗;心理學;社交網站;涉入程度;Personality;Flow Experience;Psychology;Social Website;Involvement
    日期: 2012
    上傳時間: 2012-06-21 06:42:31 (UTC+8)
    摘要: 目前社交網站的成長幅度不僅相當驚人,國內外各研究機構也都發現在社交網站平台上,使用人數、時數等方面都有大幅增長的趨勢,同時,社交網站也加強了使用者的人際關係,並從其互動中產生愉悅。

    而愉悅則是產生心流經驗的一項重要因素,所以心流經驗的重要性與預測性是促使本研究欲探究的重要因素。另外,在社交網站的相關研究中,發現使用者之心流經驗與人格特質間的關係探討較少,因此本研究目的主要想瞭解使用者在平台所感受到的心流經驗與平台涉入程度之關係以及人格特質的干擾效果。

    研究發現,本研究所採用的心流八項特性和平台涉入程度之間皆具有相關性,當中以鼓舞性、互動性、時間感扭曲和技能性最具有解釋力。另外在人格特質的驗證中,結果顯示開放性特質最具有干擾的效果,但本研究發現其它特質的人格,對所列舉的心流八項特性亦具有不同程度的干擾。

    透過本研究的探討,證實了心流特性確實會影響使用者的涉入程度,而人格特質亦會對心流和涉入程度間產生干擾效果。根據這些研究發現,在實務上建議業者可以在平台上多新增一些應用程式、互動性、回應等功能來吸引更多的使用者,並透過這些功能來提升使用者在平台的涉入程度。
    Nowadays, the growth rate of social websites is not only impressive, but also turns up increasingly in the researches of the domestic and foreign research institutions. Both found that the use population, the frequent uses and others are rose substantially in social website. At the same time, social website strengthened the relationships of users and a gain of the contentment and happiness in the interactions.

    This pleasure is one of the factors to produce the flow experiences. Thus, the significance and predictive of flow experiences are motivation of this research. In addition, there is a deficiency of relevant researches in the researches of the relationships between the flow experiences of users and personality. Therefore, the main purpose of this study is to find out the relationships of the flow experiences between the users when using the social website and other effects of respective personality.

    Results show that, there are connections between the eight features of flow experiences and levels of involvement. In addition, the best explanations are the arousal, interactive, transformation of time, and the skills between each factor. The results of the validation of personality showed that only interference is the openness characteristic. Unexpectedly, found the other characteristics of personality regarding to the eight features of the flow experiences.

    By this study, confirmed that the characteristics of flow experiences do affect the involvement of users. While, the personality do influent the flow of the experiences and level of involvement bring the different effects. Moreover, base on these discoveries, users are recommended to update new programs and the interactive and respondent functions to attract more users and to promote the levels of usage.
    顯示於類別:[資訊傳播學系暨研究所] 學位論文

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