使用腦波測量即時通訊表情符號及文字社會臨場感差異之研究

淡江大學機構典藏 > 商管學院 > 資訊管理學系暨研究所 > 學位論文 > Item 987654321/77418

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题名:	使用腦波測量即時通訊表情符號及文字社會臨場感差異之研究
其它题名:	A study of using EEG to measure instant message communication with emoticons and texts : from the perspective of social presence
作者:	林志親;Chan-Chin-Lin
贡献者:	淡江大學資訊管理學系碩士班吳錦波
关键词:	腦波儀;表情符號;社會臨場感;EEG;Emoticons;social presence
日期:	2012
上传时间:	2012-06-21 06:41:36 (UTC+8)
摘要:	由於網際網路迅速發展，不但縮短人們溝通的距離，也促進了網際網路溝通型態的轉變。隨著網際網路的盛行，人們使用即時通訊也逐漸流行，而表情符號是即時通訊中最具有特色的一部份，藉由表情符號更能讓對方知道所想表達的情緒。近年來電子測量儀器發展迅速，眾多學者紛紛使用電子測量儀器進行實驗研究，更進一步解剖人類的生理行為。有鑑於此，本研究結合表情符號與先進的電子測量儀器－腦波儀(EEG)，使用腦波測量受測者接收表情符號腦波。本研究使用實驗法，透過即時通訊的問答設計12項問題，使用腦波測量受測者在使用即時通訊時，所接收到的表情符號與文字訊息腦波的差異，並以社會臨場感的觀點解釋。研究結果發現，受測者接收文字訊息大腦β波與接收表情符號有明顯的差異，當使用者接收較高社會臨場感的表情符號時，會造成專注力上升，而使大腦β波提高。此外本研究也發現不同性別的受測者，所接收表情符號大腦β波是有明顯的差異，且男性在接收表情符號時大腦β波明顯大於女性。在正負面情緒方面，受測者接收不同的正面及負面情緒的表情符號大腦β波是有明顯的差異，受測者在接收負面表情符號時大腦β波大於正面表情符號。其研究結果，可作為日後表情符號及腦波相關研究之參考。 The rapid development of the Internet has not only shorten the distance to communicate with people, but also contributed to the changing pattern of Internet communication. With the prevalence of the Internet, people use instant messaging is gaining popularity. One of the characteristics in instant messaging is to use emoticons to enhance emotional expressions. Electronic measurement instruments have developed rapidly in recent years. Applying these instruments in the experimental research allows researchers to further explore human physiological behavior. Thus, this research utilizes electroencephalogram (EEG) to record user’s brain waves while using instant messaging with emoticons. This study employs laboratory experiment. Through the manipulation of exchanges of 12 Q & A questions, subject’s brain waves are recorded while using instant messaging. Subject’s brain waves while receiving text message are then compared with those of emoticons from the perspective of social presence. The experimental results showed that there are differences in β waves between receiving emoticons and text messages. Based on theory of social presence, these differences can be explained by the increase in concentration when using emoticons in instant messaging. The research also found that there are differences in β waves between male and female subjects. Male subjects have higher β waves than female in receiving emoticons. When comparing the usage of positive emoticons with that of negative, the results showed that subjects receiving the negative emoticons have higher β waves than those receiving positive emoticons. These findings provide basic references for future research and references for designing new emoticons.
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