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|Title: ||以結構資本, 關係資本, 品牌對企業績效之影響|
|Other Titles: ||The influence of structural capital, relational capital and brands to corporate performance|
|Authors: ||黃淑貞;Huang, Shu-Jen|
|Keywords: ||結構資本;關係資本;品牌;企業績效;Structural Capital;Relational Capital;Brands;Corporate Performance|
|Issue Date: ||2012-06-21 06:39:11 (UTC+8)|
|Abstract: || 企業隨著知識密集時代的來臨，智慧資本逐漸成為企業最重要的核心資源，而藉由適當的「知識管理系統」將可以增進組織內部人力資源的發展，使組織創造出具備競爭優勢的智慧資本，提升組織的經營績效與價值。企業本身無法正確衡量其本身之智慧資本，更無從判斷企業之競爭優勢的關鍵因素。故本研究進一步探討結構資本、關係資本、品牌與企業績效間之關聯性，作為公司全面整合資訊及流程之參考。|
With the advent of knowledge intensive era, the intellectual capital has gradually become the most important core resource of an enterprise. The appropriate “knowledge management system” can promote the development of human resources within the organization, and the organization will create the intelligent capital of competitive advantages and improve the organizational performance and value. However, the enterprise itself cannot correctly measure its intellectual capital, not to say judge the key factor of competitive advantage. This research further explores the correlation of structural capital, relationship capital, brand and enterprise performance, as the reference of the company''s fully integrated information and its flow.
The research structure includes the influence of the “structural capital”, the “relationship capital” and the “brand” on “performance”, where the “structural capital” consists of organization structure, system, supplier process, patent; “relationship capital” includes the supplier commitment, supplier trust and relationship; “brand” contains the value and purchase factor; this research takes “enterprise performance” as dependent variables, the pretest made questionnaire letter and validity, so questionnaire is adopted in this research. Research results show that in the structure capital, the organizational structure and supplier process have a significant positive impact on enterprise performance. And in relationship capital, supplier commitment, supplier trust and relationship linkage also have a significant positive impact on enterprise performance. Furthermore, the brand value has a significant positive impact on enterprise performance; but the brand has a significant positive intermediary impact on structural capital and relational capital, but did not improve enterprise performance. It was also found that the direct impact of the brand on enterprise performance is much more than as mediating variables affecting the enterprise performance.
This research suggests that individual case companies should strengthen the importance of advocacy of intellectual capital and the concept of sustainable development, and assess and review according to the company flow, customer and supplier relationships and the brand, and delete the parts which will not be needed, to promotethe innovation and meet the requirement of operation modeto increase the enterprise performance and the sustainable management of the company, which is the expected effect of this research.
|Appears in Collections:||[會計學系暨研究所] 學位論文|
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