從研究看出，影響消費者購買智慧型手機意願，在有用性、易用性、外型、享樂方面，其關聯性是呈現正向顯著；而對於知名度、群體參考的變數，對於影響購買意願則是沒有顯著的影響；對於價格來說，與購買意願呈現負相關。 This study that was to explore the business men’s preferences for selecting smart phones. Based on the consumer decision theory models, we could find the relationship between the business men and their concern for smart phone in Taipei area.
For this study, the consumer has positive willingness in usefulness,the ease of use,appearance,pleasure-seeking;the consumer Willingness hasn’t correlation with reputation also with reference group; the consumer has negative between willingness to prices.
