淡江大學機構典藏:Item 987654321/77353
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/77353


    Title: 愛情態度, 生活型態和科技準備度對網路交友行為之研究
    Other Titles: A study of love attitude, lifestyle and technology readiness to on-line dating behavior
    Authors: 萬峻廷;Wan, Chun-Ting
    Contributors: 淡江大學國際企業學系碩士班
    蔡政言;Tsai, Jeng-Yan
    Keywords: 科技準備程度;愛情態度;生活型態;網路交友;Technology Readiness;love attitude;Lifestyle;online dating
    Date: 2012
    Issue Date: 2012-06-21 06:36:09 (UTC+8)
    Abstract: 時代進步逐漸改變人們傳統愛情態度，科技進步也突破了我們傳統的生活型態。以前單身男女因為受限於本身的生活型態和缺乏認識異性的管道，導致台灣成年未婚男女的婚姻配對比率年年下滑。但是在網路徹底融入人們生活後，網路交友平台出現並且成為認識異性和突破生活圈的新管道。本文綜合愛情態度( Love attitude)、生活型態(Lifestyle)和科技準備程度(Technology readiness)的不同文獻後，意圖探討網路交友平台在新科技的醞釀下，對不同使用者在愛情的態度和生活型態上使用網路交友行為所產生的正面影響。

    本論文以台灣成年未婚男女為研究對象，使用問卷調查，回收問卷整理後，採敘述性統計分析、因素分析、相關分析以及迴歸分析等分析方法來研究探討，以討論使用者之科技準備程度(Technology readiness) 、愛情態度( Love attitude) 和生活型態(Lifestyle) 對網路交友行為的相關影響，並且以研究結果給與實務層面的建議。

    本研究結論:
    一、 科技準備程度越高者越傾向使用網路交友平台。
    二、 生活中積極社交的使用者族群對網路交友使用行為比重視愛家庭的族群更喜好從交友平台中認識網友。
    三、網路交友的便利性和隱匿性降低了部份族群去使用網路交友去認識新朋友的意願。
    四、跟隨最新科技趨勢的網路交友對使用者的使用行為有正面的影響。
    五、網路交友平台需要改善收費制度以降低使用者的網路安全疑慮。
    The study bases on the fact that Taiwan young adults are lack of channel to meet opposite sex and are facing an issue of late marriage in terms of to discover their attitude to on-line dating. While living in the fast changing world of new technology. Internet may direct or indirectly shift our love attitude and lifestyles. At the same time, the different levels of technology readiness also have certain impacts to on-line dating. Thus, seeing how these three factors affect on-line dating from different point of view is worthwhile debating.

    The research bases on Taiwan un-marriage young adults, the data collected has been carried out through the questionnaire from the student of the TKU by using “convenience sampling method.” The tods used for further examination are descriptive statistics, Factor analysis, Pearson’s correlation and Linear regression.


    The major findings of this study are as follows:
    1. Love attitude, lifestyles and technology readiness does create impact to on-line dating.
    2. Users with high technology readiness love to meet new friends from on-line dating.
    3. Users with highly commitment in love attitude never use on-line dating.
    4. Different lifestyles see on-line dating service in different ways.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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