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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77334

    Title: 日本における音楽産業の変革 : 音楽のデジタル化によるビジネスの新展開
    Other Titles: 日本音樂產業的變革 : 數位音樂帶來之新商業型態
    The transformation of music industry in Japan : the new type of business brought by digital music
    Authors: 廖苡均;Liao, Yi-Chun
    Contributors: 淡江大學亞洲研究所碩士班
    洪振義;Hong, Cheng-Yih
    Keywords: 音樂下載;數位音樂;CD;唱片公司;業界再編;digital music;online music store;CD package;record label;industry reorganization;音楽配信;デジタル音楽;CDパッケージ;レコード会社
    Date: 2012
    Issue Date: 2012-06-21 06:27:52 (UTC+8)
    Abstract:   從1980年代到1990年代,音樂從類比化時代進展到數位化時代。進入數位音樂時代之後,日本音樂實體商品銷售額在1998年到達6075億之銷售高峰後一路呈現下滑的狀態。音樂實體商品的銷售成績萎靡的原因除了被認為是盜版猖獗之外,最大的影響是來自于音樂數位化及網路高速發展。
     From 1980s to 1990s, music format had turned into digital from analogy. After entering the digitized music era, the sales of visual music merchandise in Japan have decreased ever since it reached the summit of the sales, 607.5 trillion, in 1998.
     The reasons why visual music market keeps shrinking are not only due to the rampant piracy, but also the digitization of music and the fast development of Internet.
     Because MP3 music format and digital walkman were invented, the internet subscription of music got popular quickly. With the high dependence on the internet, the number of internet users who download music and exchange music with friends online kept growing. Thus, it had a great impact on Japanese music industry.
     Japanese music corporations used to passively resist the sales of digital music since the result of online downloading was poor at the beginning, and the invisibility of merchandise could also affect the sales of visual music. Yet, they changed their attitude, and shifted their strategies into “online music store” market.
     After the corporations made such massive reform, the structure of music industry was changed too. It impacted all the retailers and the middleman. However, thanks to the internet, the music artists can share their music, and keep in touch with audience online.
     This paper will discuss how Japanese music corporations shifted the strategy in this massive change of music industry, how the retailers survived in this crisis, and how will the relationship be changed between singers and customers in the future. And the following development of Japanese music industry.
    Appears in Collections:[Graduate Institute of Asian Studies] Thesis

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