English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 59061/92564 (64%)
造访人次 : 728154      在线人数 : 41
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻

    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/76978

    题名: The mediating effect of website quality on Internet searching behavior
    作者: Ho, Li-an;Kuo, Tsung-hsien;Lin, Binshan
    贡献者: 淡江大學教育科技學系
    关键词: Internet attitudes;Website quality;Internet searching behavior
    日期: 2012-05
    上传时间: 2012-05-23 13:56:50 (UTC+8)
    出版者: Elsevier
    摘要: The study investigates the mediating effect of website quality on Internet searching behavior. The research model incorporates three dimensions, namely (1) Internet attitudes of the Internet users, (2) website quality, including the system quality, service quality and information quality, and (3) Internet searching behavior demonstrated by the general population of Internet users. A survey instrument was used to gather data to exam the relationships in the proposed model. The collected online surveys (n = 856) are used to test the relationships among the three dimensions expressed in the proposed structural equation model. The results show that website quality has a mediating effect on Internet searching behavior. It is also discovered that there is significant correlation between Internet attitudes and website quality. This study contributes empirical data to the predominantly theoretical literature on Internet searching behavior in general and Internet attitudes and website quality in particular. It is, to a certain extent, common sense that website quality has a positive impact on Internet searching behavior. This paper takes an important step forward by detailing how website quality affects the Internet searching behavior via enhancing the effect of users’ Internet attitudes.
    關聯: Computers in Human Behavior 28(3), pp.840-848
    DOI: 10.1016/j.chb.2011.11.024
    显示于类别:[教育科技學系暨研究所] 期刊論文


    档案 描述 大小格式浏览次数
    The mediating effect of website quality on Internet searching behavior.pdf455KbAdobe PDF0检视/开启



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈