English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 63998/96745 (66%)
造訪人次 : 3657992      線上人數 : 148
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/75961


    題名: Turning the Corner: Mislabelling of Online Shops
    作者: Liou, Ay-hwa Andy;Wang, Maw-nian
    貢獻者: 淡江大學資訊管理學系
    日期: 2011-06-10
    上傳時間: 2012-04-27
    出版者: Asian Network for Scientific Information
    摘要: The booming development of E-Commerce saw the trading volumes grow each year. One of the risks for retailers engaging in electronic commerce is the dreaded pricing error. However, there have been instances of mislabelling on websites. As soon as hackers spot any deviation of online price tags from market levels, they would place rush orders and quickly accumulate trading volumFes. This study observes 48 mislabelling incidents online in 2000~2010. The research motivation is surrounding the unusual 22 mislabelling incidents in 2009~2010. The biggest contribution of this study is the finding that the PageRank values of websites surge after a massive number of consumers accessing the websites with mislabelled price tags. In an interesting twist, online shopping sites benefit from putting wrong prices on products, especially for the websites that appear mostly on the second or later page on results derived from a search performed on a search engine. The wrong price tags move them to the top 10 items on the first page of searched results. Whilst mislabelling may damage reputations of these websites in the short run, proper risk management, crisis handling and incentives acceptable to consumers can turn this into blessing in disguise. A positive response from media and recognition from consumers can enhance brand profiles and impress the public as a responsible company. If all managed well, mislabelling can be a good thing.
    關聯: Information Technology Journal 10(7), pp.1442-1446
    DOI: 10.3923/itj.2011.1442.1446
    顯示於類別:[資訊管理學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML111檢視/開啟
    Turning the Corner Mislabelling of Online Shops.pdf218KbAdobe PDF1檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋