English  |  正體中文  |  简体中文  |  Items with full text/Total items : 62379/95055 (66%)
Visitors : 2300448      Online Users : 148
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/75961

    Title: Turning the Corner: Mislabelling of Online Shops
    Authors: Liou, Ay-hwa Andy;Wang, Maw-nian
    Contributors: 淡江大學資訊管理學系
    Date: 2011-06-10
    Issue Date: 2012-04-27
    Publisher: Asian Network for Scientific Information
    Abstract: The booming development of E-Commerce saw the trading volumes grow each year. One of the risks for retailers engaging in electronic commerce is the dreaded pricing error. However, there have been instances of mislabelling on websites. As soon as hackers spot any deviation of online price tags from market levels, they would place rush orders and quickly accumulate trading volumFes. This study observes 48 mislabelling incidents online in 2000~2010. The research motivation is surrounding the unusual 22 mislabelling incidents in 2009~2010. The biggest contribution of this study is the finding that the PageRank values of websites surge after a massive number of consumers accessing the websites with mislabelled price tags. In an interesting twist, online shopping sites benefit from putting wrong prices on products, especially for the websites that appear mostly on the second or later page on results derived from a search performed on a search engine. The wrong price tags move them to the top 10 items on the first page of searched results. Whilst mislabelling may damage reputations of these websites in the short run, proper risk management, crisis handling and incentives acceptable to consumers can turn this into blessing in disguise. A positive response from media and recognition from consumers can enhance brand profiles and impress the public as a responsible company. If all managed well, mislabelling can be a good thing.
    Relation: Information Technology Journal 10(7), pp.1442-1446
    DOI: 10.3923/itj.2011.1442.1446
    Appears in Collections:[Graduate Institute & Department of Information Management] Journal Article

    Files in This Item:

    File Description SizeFormat
    Turning the Corner Mislabelling of Online Shops.pdf218KbAdobe PDF1View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback