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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/75590


    Title: 閱聽人對電視廣告態度之研究-一般廣告態度模式建構
    Other Titles: The study of audience's attitude toward television advertising- the model construction of attitude toward advertising in general
    Authors: 黃振家
    Contributors: 淡江大學大眾傳播學系
    Date: 2000-03
    Issue Date: 2012-04-05 12:01:50 (UTC+8)
    Publisher: 臺北市:政治大學新聞研究所
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

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