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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/75409

    Title: Consumers’ Reactions to Price Discounts in Different Promotion Settings
    Authors: 曾忠蕙;Tseng, Chung-hui
    Contributors: 淡江大學國際企業學系暨研究所
    Date: 2012-03-30
    Issue Date: 2012-03-23 13:41:20 (UTC+8)
    Publisher: Knowledge Association of Taiwan; International Business Academics Consortium; Academy of Taiwan Information Systems Research; College of Business, National Taipei University
    Relation: 2012 International Symposium on Business and Management, Hong Kong, China
    Appears in Collections:[Graduate Institute & Department of International Business] Proceeding

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