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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/75405


    Title: A Research of the Curve Relationship between Gift Promotion Depth and Spillover Effect from Gift Promotion
    Authors: 曾忠蕙;Tseng, Chung-hui
    Contributors: 淡江大學國際企業學系
    Date: 2010-02-19
    Issue Date: 2012-03-23 13:33:18 (UTC+8)
    Publisher: American Marketing Association
    Relation: 2010 AMA Winter Marketing Educators' Conference, New Orleans, USA
    Appears in Collections:[國際企業學系暨研究所] 會議論文

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