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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/75343


    Title: An Exploratory of Carryover Effect in Gift Promotion
    Authors: 曾忠蕙;邱靜萍
    Contributors: 淡江大學國際企業學系暨研究所
    Date: 2010-09
    Issue Date: 2012-03-21 11:27:07 (UTC+8)
    Publisher: Korean Academy of Marketing Science; Society for Marketing Advances
    Relation: Global Marketing Conference
    Appears in Collections:[Graduate Institute & Department of International Business] Proceeding

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