English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51948/87093 (60%)
Visitors : 8508977      Online Users : 122
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/75024

    Title: Reply to “Comment on using a modified grey relation method for improving airline service quality”
    Authors: Liou, James J.-H.;Tzeng, Gwo-Hshiung;Hsu, Chao-Che;Yeh, Wen-Chien
    Contributors: 淡江大學運輸管理學系
    Keywords: TOPSIS;Grey relation;VIKOR;Service quality
    Date: 2012-06
    Issue Date: 2012-03-05 22:11:25 (UTC+8)
    Publisher: Kidlington: Pergamon
    Abstract: This is a reply to the comments on the previously published paper entitled “Using a modified grey relation method for improving airline service quality”. The commentators question that the paper does not offer any improvement over Chen and Tzeng’s (2004) work and uses the same data as in Liou, Tsai, Lin, and Tzeng’s (2011b) paper. However, the modified grey relation described therein actually does improve on Chen and Tzeng’s (2004) work in two ways. First, the ideal and negative ideal referential sequences are replaced by the aspired to and tolerable levels. Second, the similarity used in the grey relation model is transformed into a weighted gap, “the smaller the better”. The same survey data is used in both papers, but the targets and purposes differ. One is focused on economy class passengers, while the other targets all passengers. Therefore, we argue that the comments indicate misunderstanding of the modifications.
    Relation: Tourism Management 33(3), pp.719–720
    DOI: 10.1016/j.tourman.2011.07.007
    Appears in Collections:[運輸管理學系暨研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    Tourism management_reply_2012.pdf111KbAdobe PDF294View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback