淡江大學機構典藏:Item 987654321/74959
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62830/95882 (66%)
造访人次 : 4049916      在线人数 : 998
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74959


    题名: A fuzzy analytic network process approach to determining prospective competitive strategy in China: a case study for multinational biotech pharmaceutical enterprises
    作者: Lee, Yun-Huei
    贡献者: 淡江大學企業管理學系
    关键词: competitive-strategy selection;fuzzy analytic network process;FANP;foreign direct investment;FDI;multinational biotech pharmaceutical enterprises
    日期: 2012-02-01
    上传时间: 2012-02-23 15:14:38 (UTC+8)
    出版者: Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla Technika
    摘要: This study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive strategy selection, and also introduces fuzzy logic to eliminate vagueness, subjectivity, and imprecision stemming from human judgment. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is innovative-focus strategy. Also, the weighted calculations present the three most important criteria affecting the competitive strategy of foreign direct investment (FDI): collaboration with local partners, governmental rules and regulations and high-quality research personnel with R & D capability.
    關聯: Journal of Business Economics and Management 13(1), pp.5-28
    DOI: 10.3846/16111699.2011.620165
    显示于类别:[企業管理學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    1611-1699_13(1)p5-28.pdf4522KbAdobe PDF333检视/开启
    A fuzzy analytic network process approach to determining prospective competitive strategy in China a case study for multinational biotech pharmaceutical enterprises.pdf463KbAdobe PDF0检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈