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    Title: A fuzzy analytic network process approach to determining prospective competitive strategy in China: a case study for multinational biotech pharmaceutical enterprises
    Authors: Lee, Yun-Huei
    Contributors: 淡江大學企業管理學系
    Keywords: competitive-strategy selection;fuzzy analytic network process;FANP;foreign direct investment;FDI;multinational biotech pharmaceutical enterprises
    Date: 2012-02
    Issue Date: 2012-02-23 15:14:38 (UTC+8)
    Publisher: Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla Technika
    Abstract: This study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive strategy selection, and also introduces fuzzy logic to eliminate vagueness, subjectivity, and imprecision stemming from human judgment. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is innovative-focus strategy. Also, the weighted calculations present the three most important criteria affecting the competitive strategy of foreign direct investment (FDI): collaboration with local partners, governmental rules and regulations and high-quality research personnel with R & D capability.
    Relation: Journal of Business Economics and Management 13(1), pp.5-28
    DOI: 10.3846/16111699.2011.620165
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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