Through different case studies in an information technology (IT) manufacturing firm, this paper investigated how the collaborations among the supply chain partners in the form of virtual teams affect the performance of the new product development (NPD). This paper proved that it can be achieved by enhancing their NPD performance through supply chain collaboration (SCC) in the form of virtual teams under the web-based IT platform environment. Overall performance of the NPD increases significantly after adoption of collaboration, especially in the form of virtual teams. Product and IT technologies are basic survival factors that can be learned quickly, but cultural and behavioral components are the firm’s source of differentiations.
African Journal of Business Management 5(23), pp.9855-9870